Christina Strand (MDD) and Niels Hvass (MAA) are part of the new generation of Scandinavian designers. They believe that design in itself is a strategy that can improve the conditions of human life, the environment and personal experiences. Additionally, they believe that design can be used as a tool to develop the competitive power and economic growth of society. Their design is usercentered and deeply rooted in the Scandinavian culture. Simplicity and wellbalanced lines are the cornerstones of their work.